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PLYTIME Learning Logo

is

different

Building the most advanced learning platform

Proven by external research
Personalised smart AI learning
Supported by expert 1-to-1 tutors
With real rewards to incentivise results

Manchester Metropolitan University Research Project with PLYTIME Learning

Our mission is to help everyone to be their best regardless of age, ability or background

And we're offering you the opportunity to invest in that journey.

Key Information

Location - Manchester UK

TYPE

Equity

RAISING

£500k

EQUITY OFFERED

15%

TAX RELIEF

EIS approved

MINIMUM INVESTMENT

£1,000

REWARD

Lifetime Premium Access*

*a £1k investment will receive EIS approved equity plus a free lifetime premium platform access for their own children or to donate to a local school (current value over £2k) 

You can access the pitch deck from

You can access the financials from

Problem

The current education system is failing both students and teachers. That’s why the number of students seeking additional support has doubled in the last 10 years, with parents spending over £1000 per year on average, which is out of reach for far too many.  And the teachers’ union found that 70% of teachers were considering leaving the workforce with  a recent Unesco report stating a 44 million teacher shortfall by 2030.

Solution

Plytime Learning is an online platform providing more effective and affordable support for K-12 students, whilst at the same time enabling teachers to fix the education system at source.  It’s highly differentiated with personalised AI-assisted learning, and expert 1-to-1 dedicated tutoring, using our unique Focus Tutoring® concept – proven by independent research to be 25% more effective and approved as a National Tutoring Partner.

Market and Growth

A multi $tn education market supported by a c.$350bn global online/tutoring market growing ~9% p.a. (£6bn UK).  There are approximately 10 million school aged children in the UK and 1.8bn worldwide. 70% of all tutoring is in maths. 

Business Model

A flexible subscription model for parents and students (B2C) or schools and local authorities (B2B).  Starting with free access, premium platform and then options to add as much Focus Tutoring® support as needed.  The idea is for students to easily dip in and out of additional support whenever needed over their academic careers.  We currently offer maths support from KS1 to GCSE in the UK and aim to expand into other subjects and geographies.

Competition

The education market is very competitive and highly fragmented with thousands of micro-entities taking advantage of low barriers to entry. But no one is tackling the fundamental issues and providing an option that is better for all stakeholders.  In technological terms it is a market in its infancy, but once the benefits become clear, it will soon consolidate.

Use of Funds

To date we have concentrated on getting the right foundations in place.  We now need to build out our team and fully market the platform to raise awareness and drive growth.

Investors & funding

To date we have bootstrapped the business before raising £250k angel investment in 2022 to allow us to undertake the research project.  In 2024 we were awarded an Innovate UK Smart grant for £205k to further develop our AI capability.

Customers

Customers love Plytime Learning – and we’ve had fabulous feedback from students, parents, teachers and tutors – as we aim to help everyone to be their best. 

IP

We own all our IP and have registered trademarks for Plytime®, Focus15® and Focus Tutoring®

Investor Rewards

All investors will gain free Premium Platform lifetime access for a child – worth more than £2,000.  This can be used by your child, given to a friend or relative or even donated to a child in need of support.

About the campaign

Plytime Learning was set up by founders Ian and Lisa McCartney, whose journey started when they made a maths board game for their own children. It proved to be so effective, they decided to produce it to help other children and it has since sold over 10,000 games worldwide.

With their games being played in schools and homes, the couple soon started to truly understand why education systems across the world were failing and they realised they could do something better so Plytime Learning was born. 

Following early angel investment, they built a basic prototype featuring their new Focus Tutoring® concept, and asked Manchester Metropolitan University to research its effectiveness.

As parents themselves they had grown frustrated with companies making claims they couldn’t justify, and with only 11% of EdTech companies having external proof, they felt it was a crucial thing to do.

The research was a resounding success, showing Focus Tutoring® was 25% more effective than traditional tutoring and it provided solid foundations on which they could build the solution.

With a small team in place, they set about developing the most advanced personalised learning solution and at the start of 2024, Plytime Learning won an Innovate UK Smart grant to further develop their AI-tutoring capability.  

It is a product designed to help people and that’s why this fundraise provides the opportunity for people – rather than institutions – to be part of that journey. 

An opportunity to make a real difference to children’s lives, whilst generating a great financial return (EIS approved) and benefitting from free lifetime Premium platform access. 

The legal documentation for this opportunity will be managed through Founder Catalyst.

Please see the FAQ videos below which will hopefully answer any of your questions

If you have any further questions or want to speak with the founders to find out more please get in touch

And we’d be very grateful if you could share this opportunity with anyone who you think might be interested in helping to make a difference

Claim a 30% Back to School Discount on Focus Tutoring


Please leave your details if you’re interested in taking part in the school pilot.

We’ll then give you a quick call to tell you more and answer any questions you may have.



Please fill out the form and we’ll get back to you


I’m a Teacher/Tutor


I’m a Parent


I’m a School


Please leave a few details and we’ll get in touch as soon as possible


Help your child improve their primary maths with a free 7 day trial of Plytime Learning

Just enter a few details for your FREE 7 Day Plytime Learning discount code*


*Plytime Learning includes unlimited access to personalised content, performance tracking and Plytime Rewards.
You can also add any number of FOCUS Tutoring sessions (at £8.50 per FOCUS15®) if you need additional support.
There are no tie-ins and you can easily cancel your subscription at any time.

If you have any questions before signing up please just drop us a message and we’ll get back to you as soon as possible with the answer


Help your child improve their maths with Plytime Learning

Just enter a few details and a member of the Plytime team will contact you for a free consultation.


Help your child improve with Plytime Learning

Just enter a few details and a member of the Plytime team will contact you for a free consultation to understand your child’s needs and how we can help



Help your child improve their primary maths with a free taster week of PLYTIME Learning

Just enter a few details for your FREE PLYTIME Learning Taster Week code*


*PLYTIME Learning includes unlimited access to personalised content, performance tracking and PLYTIME Rewards.
You can also add any number of FOCUS Tutoring sessions (at £8.50 per FOCUS15®) if you need additional support.
There are no tie-ins and you can easily cancel your subscription at any time.

Help your child improve their primary maths with a free taster week of PLYTIME Learning

Just enter a few details for your FREE PLYTIME Learning Taster Week code*


*PLYTIME Learning includes unlimited access to personalised content, performance tracking and PLYTIME Rewards.
You can also add any number of FOCUS Tutoring sessions (at £8.50 per FOCUS15®) if you need additional support.
There are no tie-ins and you can easily cancel your subscription at any time.

Try a Free Taster Week of FOCUS Tutoring

Enter your email to see your FREE Taster week code for FOCUS Tutoring (including 2 x 15-minute 1-to-1 tutoring sessions). We’ll confirm the code in an email and send you details of how to get started.


Help your child improve their primary maths with a free taster week of PLYTIME Learning

Just enter a few details for your FREE PLYTIME Learning Taster Week code*


*PLYTIME Learning includes unlimited access to personalised content, performance tracking and PLYTIME Rewards.
You can also add any number of FOCUS Tutoring sessions (at £8.50 per FOCUS15®) if you need additional support.
There are no tie-ins and you can easily cancel your subscription at any time.

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